Not only in India but also globally chicken is widely accepted and consumed. Most of our neighbour hood restaurants will have chicken. Chicken meat are better than having red meat (pork, goat, lamb, beef) its healthy and has numerous nutritional benefits. Demand is ever increasing.
The broiler industry has provided created self employment in rural areas. Also government schemes to boost this industry has proven. Various banks and financial institution gives easy loans to setup poultry farm. Also it has been estimated that this industry would grow rapidly and would achieve nearly (INR 125 billion).